We believe dog training should be fun for both dogs and people, not a power struggle.

We believe dog training is far more about building relationships and trust than it is about instituting “control.”

We believe dogs learn our rules through efforts to bridges the communication gap between species.

We believe that we cannot (and should not) punish our dogs into behaving better — no matter their size, age, breed, or sex.

We believe in positive reinforcement dog training, where dogs primarily get rewarded for the behaviors we seek, not punished for the ones we don’t.

And, finally, we believe that any time someone hurts a dog, scares a dog, or intimidates a dog in the name of dog training, it damages the relationship and makes the dog afraid to do something “wrong,” rather than excited to do something “right.” Dogs who learn to love learning are far more likely to do as we ask.

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6 Responses to Manifesto

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